On March 17, 2025, at the Italian Cultural and Brand Center in Hanoi, the Vietnam Interior Association (VNIA) officially signed a Memorandum of Understanding (MoU) with the Italian Chamber of Commerce in Vietnam (ICHAM). This marks a significant step in expanding international cooperation within Vietnam’s interior industry, laying a strong foundation for business connectivity, trade promotion, and collaborative projects between the two countries.
Strategic Collaboration in the Interior Industry
The signing ceremony took place as part of the ICHAM Connected Workshop Series, an event that brought together businesses, experts, and policymakers from Vietnam and Italy. Distinguished attendees included H.E. Marco della Seta, Ambassador of Italy to Vietnam, representatives from the Italian Embassy, and leaders of business associations from both nations.
During the ceremony, VNIA representatives emphasized the importance of this partnership in enhancing production quality, applying advanced technologies, and integrating Italy’s renowned design expertise into Vietnam’s interior industry. The MoU not only provides access to high-quality materials and cutting-edge technologies but also enables Vietnamese interior enterprises to gain deeper involvement in the global value chain.
Italy is a global leader in interior design and manufacturing, distinguished by its fusion of traditional craftsmanship and modern technology. The MoU with ICHAM offers Vietnamese businesses the opportunity to learn from Italy’s sustainable development model while expanding their export markets for high-quality interior products.
Additionally, the agreement paves the way for knowledge exchange through specialized workshops, exhibitions, and business networking events, fostering deeper understanding and meaningful cooperation between the two sides. This partnership will serve as a crucial bridge for Vietnamese interior companies to enhance their competitiveness and achieve sustainable growth in the international market.
By signing this MoU, the Vietnam Interior Association reaffirms its pioneering role in driving the local interior industry towards deeper global integration, creating substantial cooperation opportunities that benefit businesses and contribute to Vietnam’s economic development.